Playbook, holiday rental

The calendar is the only thing that knows

This is the most asked question on any holiday let website and the one an assistant answering from documents is least able to touch. Availability is a live fact that changes when somebody books, and there is no document anywhere that holds it. Getting this wrong is not an inaccuracy, it is two cars pulling into a single space on the same Saturday afternoon, so the refusal here has to be firm and it has to be immediate.

Why this is not the general answer

The handling pattern for stock availability holds across every trade. What follows is the part that does not.

  • There is exactly one unit of stock, the property itself, so availability is not a level that runs low but a binary that flips the moment anybody books, and a stale answer is wrong rather than approximate.
  • The failure mode is physical and cannot be undone: a double booking is two families arriving at one door, and no apology, refund or upgrade exists to fix it, because there is no second cottage to move anybody into.
  • Owners often sell the same weeks through their own site and through one or more listing sites, so even the owner's own calendar is only right if the channels are kept in step, which makes it the single record everything else defers to.
  • The question comes with a fixed shape, particular dates for a particular property, so the useful behaviour is not a partial answer but a fast, clean handover with the dates already captured.

How it arrives

  • is the cottage free the last week of july
  • do you have anything left in half term
  • has the first week of august gone
  • is the calendar on the site up to date
  • can you hold that week for us
  • what dates do you still have in september

What has to be indexed for this to work

Material behind this answer
Where the live calendar is, and that it is the only recordThe page the availability calendar sits on, said as the one place that is right. This is the single most important line to index for this intent, because every answer here is a pointer to it rather than a fact.
How often the calendar is updated and by whomWhether it syncs from your listing sites automatically or the owner keeps it by hand, and how quickly a booking shows up on it. Guests ask whether it is current, and an honest answer either reassures them or tells them to send the dates instead.
The rules that shape which dates are even possibleChangeover day, minimum stay by season, and any weeks blocked out for maintenance or the owner's own use. These are stable facts rather than availability, and they answer a surprising share of these messages outright.
How an enquiry for dates is handledWhere a dates enquiry goes, how quickly it is answered, and that nothing is held or provisionally reserved by asking. Guests believe an enquiry holds the week. Saying it does not, up front, prevents a genuinely awful conversation later.

The reply

A reply worth copying
I cannot see the calendar, so I have no way of telling you whether that week is free, and I would rather say that than guess at it. The availability calendar on the booking page is the only record that is right, and it updates as bookings come in [1]. One thing worth knowing before you look: the cottage changes over on a fixed day and the summer weeks are whole week bookings, so the dates have to line up with that [2]. If you would rather the owner checked and came back to you, leave me your name, an email and the dates and I will send it over. Asking does not hold the week, so if the calendar shows it free it is worth booking it.

The refusal is the first sentence and it is explicit about why, because a hedge here is worse than a no. It then does the two things it usefully can: sends the guest to the record that is actually right, and gives the changeover and minimum stay rules that decide whether their dates work at all. The last line about nothing being held is the one guests do not know and the one that stops a week going elsewhere while they wait.

Where it stops

The trigger. Any message naming dates and asking whether they are free, whether a week can be held, or asking about a cancellation that might have freed something up.

The handover, worded
I cannot check the calendar or hold dates, and nothing is reserved by asking. Leave me your name, an email and the dates you want, and the owner will check the calendar and reply. The booking page has the live calendar if you would rather look now.

It stops answering before it guesses, says who will pick it up, and asks for the one thing that makes a reply possible. Nothing about it reads as a dead end.

Never say this here

Out of bounds

  • Never say a week is free, or that it looks free, because a double booking in this trade means two families at one door on the same afternoon.
  • Never say a week has gone either, since a guest turned away from a week that was actually available is a booking lost for nothing.
  • Never say dates are being held, reserved or kept while somebody thinks about it, when nothing here can hold anything.
  • Never guess at how busy a period usually is, because a guest reads it as a hint about the week they asked about.

Questions

Can it be connected to our calendar so it knows?
No. It has no connection to a calendar, a booking system or a listing site, and it cannot read live data of any kind. It answers from your published material and it should say so plainly rather than hedging.
So what is the point of it on this question?
It sends people to the live calendar immediately, it answers the changeover and minimum stay rules that rule half the enquiries out, and it captures the dates for the ones that are left. That is most of the work an owner does by hand each evening.
Guests think enquiring holds the week. Does this help?
Yes, if the material says plainly that it does not. That single sentence turns hesitant enquirers into bookings and prevents the conversation where somebody believes they had the week and finds it taken.

Keep reading

Try it on your own material

Upload a document or point it at your site, paste one line of HTML, then ask it something only your business could answer.