Playbook, plumbing and heating firm

Open until five does not mean an engineer starts at five

Three separate clocks answer this question and the customer means whichever one suits them. There are the hours somebody picks up the office phone, the last hour at which an engineer will begin a job, and whether anybody is on call once both of those have finished. A site that publishes one number for all three generates a phone call at ten past four from somebody who thinks they have until five.

Why this is not the general answer

The handling pattern for opening hours holds across every trade. What follows is the part that does not.

  • The last start time is a different fact from the closing time and it is the one that saves a wasted call, because a firm working to five will not begin a boiler swap at four and often will not begin a repair either.
  • Saturday in this trade is usually a working day at a different rate rather than a closed day, so the hours answer is incomplete without the rate card attached to it, which is not true of a shop.
  • An engineer is out on the road while the office is shut for lunch or after four, so being unable to reach anybody and there being nobody working are two different states that the same set of hours has to describe.
  • Whatever the hours say, a message mentioning gas, an alarm or symptoms in the household is not an hours question at all and has to leave the page in one line with an emergency number attached.

How it arrives

  • are you open saturdays
  • what time do you finish
  • what is the latest you can come out
  • are you working over the bank holiday
  • is anyone on call tonight
  • what time does the office open in the morning

What has to be indexed for this to work

Material behind this answer
Office hours, as their own lineWhen the phone is answered and when messages are read, including any lunch gap. Kept separate from everything else, because this is the only one of the three clocks that describes reaching a person.
The engineer working day and the last start timeThe hours engineers are out, and the latest hour a job of each kind will be started. Publishing the second one is the whole value of this page and almost nobody does it.
The on call arrangement and what it is forWhether anybody is on call outside those hours, which nights, and what you will and will not turn out for. Somebody who knows the rota is for escaping water and no heat will not ring it about a dripping tap.
Closure dates and the rate that applies around themBank holidays, the days you shut between Christmas and the new year, and which rate applies on each. Hours and rates are one answer at a weekend, and splitting them across two pages produces half an answer.

The reply

A reply worth copying
The office is open the hours on this page and Saturday mornings, and Saturday work is charged at the weekend rate on the rate card [1]. Engineers are out later than the office is open, but the last job of the day is started by mid afternoon, so anything booked for the afternoon needs to begin before then rather than at closing time [2]. Outside those hours there is somebody on call for escaping water and total loss of heat, on the number at the top of this page. If you can smell gas at any hour, call the national gas emergency line first and leave the house.

It answers with the three clocks separated, because a single closing time is the answer that produces the wasted call. Attaching the weekend rate to the weekend hours in the same sentence stops the second question before it is asked. The gas line goes last and unconditionally, since it applies whatever the hours are.

Where it stops

The trigger. The visitor asks whether somebody can come out today or now, or asks whether the on call engineer will attend for a particular problem.

The handover, worded
I can tell you the hours but I cannot see who is free or what the on call engineer is dealing with. For anything today, ring the number on this page. Otherwise leave me your name and a number and the office will call you back when they open.

It stops answering before it guesses, says who will pick it up, and asks for the one thing that makes a reply possible. Nothing about it reads as a dead end.

Never say this here

Out of bounds

  • Never say an engineer is available now or could be there within a time, because nothing here can see where anybody is.
  • Never present office hours as attendance hours, since the difference between them is exactly what this page exists to fix.
  • Never quote a weekend or bank holiday rate that is not on the published card, including describing one as a small extra.
  • Never say the on call number will be answered for a problem you have not published as an on call reason.

Questions

Why publish the last start time at all?
Because it is the fact that stops somebody ringing at half past three expecting a visit and then being annoyed. It costs nothing to publish and it removes a call that always ends the same way.
Can it tell somebody whether the on call engineer is busy?
No. It has no view of anybody's whereabouts or workload. It can say what the rota covers and give the number, which is enough for somebody to decide whether their problem qualifies.
Should an hours page mention gas at all?
One line, at the end, unconditional. Somebody typing what time do you open while worried about a smell is more common than it sounds, and the emergency line has to be reachable from every page rather than only from the ones about faults.

Keep reading

Try it on your own material

Upload a document or point it at your site, paste one line of HTML, then ask it something only your business could answer.