Question handling
Voucher questions when the balance is invisible
Two people ask about vouchers and they want opposite things. One is holding something with a code on it and needs to know whether it is still worth anything here. The other is about to spend money on a present and needs to know it will not embarrass them in three months. Almost everything both of them ask is published somewhere, and almost none of it is written where an assistant can reach it.
What they are really asking
Whether the code in their inbox is still worth something at your business, and exactly what they are allowed to spend it on.
- can i use a gift card online and in store
- my gift card has expired can you extend it
- how much is left on this gift card
- i have lost the gift card can you reissue it
- the branch it was bought for has closed
- can i buy a gift card for someone else to collect
The material that answers it
An assistant is only as good as the document behind it, and for this question the document usually exists but is written in the wrong shape. What each one has to contain to be answerable:
| The terms as they are printed on the voucher | How long it lasts and from which date, whether it can be spent across more than one visit, whether change is given, and whether the same code works online and in person. Index the wording that appears on the card and in the confirmation mail, because that is the wording the holder is reading while they type at you. |
|---|---|
| What it can and cannot be spent on | The exclusions are the whole answer here. Sale lines, concessions operated by somebody else inside your building, service charges, delivery, anything the law restricts, and anything already discounted. A voucher answer that skips the exclusions is a voucher answer that gets contradicted at the counter. |
| Your published position on a lost or stolen voucher | Whether a physical card is treated as cash and is therefore gone, whether a digital one can be reissued to the original buyer, and what evidence you want. Most businesses have a practice for this and have never published it, which means the assistant either invents one or refuses without giving anybody a route. |
| What happens when the thing it was bought for stops existing | A closed branch, a treatment you no longer offer, a menu that changed, a site folded into another. Somebody is holding value against a business that has moved, and your position on transferring it is a decision to make once and write down rather than argue case by case. |
How to handle it
Split the terms question from the balance question immediately
How long is it valid, where can it be spent, does it cover this: those are properties of the voucher scheme and are identical for every holder. They can be answered fully, with a citation, and they are the bulk of what arrives.
How much is left on mine is a different species of question. A balance sits against one issued code in a system the assistant has no sight of, and it changes every time somebody spends. There is nothing to retrieve and nothing to calculate, and the reply has to say so rather than hedging.
The reason the split matters more here than it looks is that both halves usually arrive in the same message. Answering the easy half warmly and skating past the hard half reads as a balance check that came back positive.
Put the exclusions in the first answer, not the second
Somebody planning to use a voucher is planning a purchase, and the moment to tell them it will not cover the thing they have in mind is now, while they can still choose differently. Held back, the same fact arrives at the point of payment in front of other people, which is where a small policy becomes a bad afternoon.
Write the exclusions as a short list rather than as a clause buried in terms. Retrieval works on passages, and a list of five excluded categories is a passage. A sentence beginning save where otherwise stated is not.
Treat expiry as a rule with a route attached
Expiry is where voucher conversations turn hostile, because the holder did not buy the thing and did not choose the date. State the period and the event it runs from, and state whether an expired voucher is simply dead or whether the team will look at it.
If you do sometimes extend, do not publish that as an entitlement, because then every voucher lasts forever. Publish that circumstances can be put to the team, and let the assistant collect the code, the purchase date and what happened. That is the difference between sounding rigid and being fair.
Handle the lost voucher as a claim rather than a lookup
Somebody who has lost a card wants you to find it. The assistant cannot search for anything, and it should not imply that a person can either until your published position says so.
The useful shape is: here is what we can do about a lost voucher, here is what the team will want from you, and here is where to send it. Proof of purchase, the approximate date, the buyer's name and the amount are what turn this from an unanswerable request into a five minute job for somebody with access.
When it stops being an answer
Anything that turns on one issued code
A balance, whether a specific voucher has already been spent, whether one that was posted ever arrived, whether a code was cancelled. None of this is in any document you could index, and a confident answer about somebody else's voucher is a disclosure as well as a guess.
Collect the code, the buyer and the purchase date, and get it to whoever can look. That handover is short and it resolves. An improvised reassurance does neither.
A voucher that has outlived what it was bought for
The closed branch, the discontinued service, the business that changed hands. Whether the value transfers, part transfers or lapses is a commercial and sometimes a legal question, and it is decided by a person who knows what was promised when it was sold. An assistant reaching for the nearest page about your current locations will answer the wrong question warmly.
How this one goes wrong
The voucher confirmed in chat and refused at the counter
It reads as helpfulness. Somebody asks whether their voucher covers a booking, the assistant matches on a cheerful page about gift cards being usable across the range, and says yes. The exclusion sits in a terms document that page never mentions.
They arrive, they are refused, and they have your own answer on their phone. The cost is not the value of the voucher, which you will probably honour anyway rather than have the argument. It is that somebody was told by your business that something was fine and then told at a counter, in public, that it was not. Publish the exclusions as a list, keep the marketing page out of the retrievable set, and set the caution level so a weak match returns your fallback instead of the friendliest nearby paragraph.
Questions
- Can it check what is left on a gift card?
- No. It answers from documents you index and has no view of any balance, order or account. It can state the rules of the scheme and take the code and the purchase details to whoever can look, which is the part that actually resolves it.
- What is the highest value thing to publish here?
- The exclusion list. Where a voucher cannot be spent is asked constantly, is rarely written plainly, and is the fact whose absence produces the refusal at the till. It costs you one short list and removes a whole category of complaint.
- Should the assistant say anything about extending an expired voucher?
- Only that circumstances can be raised with the team, if that is true. Publish an extension as an entitlement and you have effectively removed expiry from the scheme, because the assistant will offer it to everybody who asks.
Keep reading
- Handling refund requestsA refund question is really about eligibility and timing. What to index, what the reply may promise, and where it has to reach a person.
- Handling cancellationsCancellation content is hard to find on purpose. What it costs to answer plainly, how notice periods work, and what happens to data on the way out.
- Handling pricing questionsPublished price versus the price for this buyer. Bands, ranges and from pricing, and why a firm number for unscoped work is the damaging failure.
- Every question typeHandling patterns for the questions every support inbox gets.
Try it on your own material
Upload a document or point it at your site, paste one line of HTML, then ask it something only your business could answer.