Question handling

Notice periods, charges and moving an appointment

There is a persistent belief that publishing a cancellation policy prominently encourages cancellations. What it actually does is move the argument from the front desk, where it is a confrontation, to the website, where it is a fact somebody read before booking. The businesses with the worst cancellation disputes are usually the ones whose terms were hardest to find.

What they are really asking

They want to know what it will cost them to change their mind, and whether it is worth trying to negotiate.

  • how do i cancel my appointment
  • can i move my booking to another day
  • will i be charged if i cancel
  • how much notice do i need to give
  • i need to cancel tomorrow's appointment
  • can i get my deposit back
  • what happens if i don't turn up
  • i'm going to be late will i lose my slot
  • can someone else use my booking
  • i'm ill can you waive the fee

The material that answers it

An assistant is only as good as the document behind it, and for this question the document usually exists but is written in the wrong shape. What each one has to contain to be answerable:

Material that answers this question
The cancellation policy in the exact words you would enforceThe notice window and the charge, stated as a number and a period. Not we ask for reasonable notice. If a member of staff would struggle to apply the sentence at the desk, the assistant will struggle to answer with it.
Deposit terms, separatelyWhether a deposit is refundable, transferable to a new date, or forfeited, and at what point that changes. People treat a deposit and a cancellation fee as the same thing and they usually are not.
What happens when somebody is lateThe grace period, whether a shortened appointment goes ahead, whether the full charge applies. This is asked in the taxi on the way and it is almost never published anywhere.
The cancellation route, with the deadline attached to itWhere to cancel, and by when, in the same sentence. A route without a deadline invites somebody to do it tomorrow, and a deadline without a route makes them phone.
Your exceptions position, and who decidesIllness, bereavement, an emergency. Most businesses do make exceptions and almost none publish the fact, which means the assistant cannot hint at one. State that exceptions are considered and who considers them, and it can route the request honestly.

How to handle it

Quote the policy, do not summarise it

This is one of the few places where a paraphrase is a real risk. Twenty four hours notice and a day's notice are not the same sentence when somebody books at nine in the morning, and the difference will be argued about at the desk.

Index the policy as written and let the assistant quote it with a citation back to the page. The citation matters here: it shows the visitor that the terms are published rather than invented at the moment of asking.

Separate the policy question from the booking action

What is your cancellation policy is answerable. Cancel my appointment on Thursday is not, because the assistant cannot see or change a booking. The two arrive in the same conversation constantly and the reply has to do both jobs: quote the terms, then give the route to actually do it.

The dangerous version is a helpful sounding reply to the second that never quite says no. Somebody who believes they cancelled and then gets charged for not turning up has a complaint that is entirely your fault.

Attach the deadline to every route

You can cancel through the link in your confirmation email, and to avoid the charge that needs to be before six on the day before. One sentence, both facts. The person is deciding whether to do it now or later, and later is what generates the charge and then the argument.

Never suggest a charge might be waived

Even a sympathetic hedge reads as a promise once somebody is annoyed. The assistant should state the policy, say that exceptions are decided by the team, and offer to pass the circumstances on. That is the honest version and it is also the one that does not commit a colleague to something they may not agree with.

When it stops being an answer

Any actual change to a real booking

Cancelling, moving, shortening, transferring to somebody else. All of these write into a diary the assistant cannot touch. Give the route, and if the deadline is close, give the phone number rather than the form.

Every request to waive or refund a charge

This is a commercial decision about one person's circumstances and it belongs with somebody who can make it. The assistant should take the details rather than argue the policy, because arguing a policy with somebody who has just been bereaved is the single most avoidable reputational injury in this whole family.

A charge already taken and disputed

Once money has moved this is closer to a complaint than a booking question, and it should be handled as one: acknowledge, take the reference and the details, and get it to a person quickly.

How this one goes wrong

The policy nobody could find until it was charged

The terms exist. They are in a document linked from the footer, or on a page that is not in the indexed set, or only in the confirmation email. Somebody cancels the morning of, gets charged, and says truthfully that they were never told.

The cost is a chargeback, a review, and a member of staff spending twenty minutes defending a fee worth less than that. What makes this intent unusual is that the fix is publishing more, not less: the businesses that put the notice period in the booking flow, in the confirmation and in the assistant's answers have fewer disputes, not more cancellations.

The same question, trade by trade

The pattern above holds everywhere. The wording, the escalation line and the material behind it do not, so there is a page per trade.

Questions

Will publishing our cancellation charge put people off booking?
The evidence you have is your own dispute log. What is certain is that a charge applied from terms somebody could not find is the version that produces complaints, chargebacks and reviews, and that is a more expensive outcome than a small amount of hesitation.
Can the assistant cancel a booking for somebody?
No. It does not write into any system. It can quote the policy, give the route and the deadline together, and take a message for the team, but the cancellation itself has to happen through your own booking route.
How should it handle somebody asking for a fee to be waived?
State the policy, say that the team decides exceptions, and offer to pass on the circumstances. It should not hint at an outcome, because a hint is heard as a promise and somebody else then has to withdraw it.

Keep reading

Try it on your own material

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